Regardless, I thought Mr. Mann's points were good, and worth repeating:
- Good blogs have a voice
- Good blogs reflect focused obsessions. People start real blogs because they think about something a lot. Maybe even five things.
- Good blogs are the product of “Attention times Interest.” A blog shows me where someone’s attention tends to go...There’s a story here.
- Good blog posts are made of paragraphs. Blog posts are written, not defecated.
- Good “non-post” blogs have style and curation. Some of the best blogs use unusual formats, employ only photos and video, or utilize the list format to artistic effect.
- Good blogs are weird. Blogs make fart noises and occasionally vex readers with the degree to which the blogger’s obsession will inevitably diverge from the reader’s.
- Good blogs make you want to start your own blog.
- Good blogs try...A good blog is written by a blogger who thinks longer, works harder, and obsesses more. Ultimately, a good blogger tries. That’s why “good” is getting rare.
- Good blogs know when to break their own rules.
